Live Well: Supplements for Wellness in Health & Beauty

Although wellness is broadly defined, research firm McKinsey found six categories that most interest consumers: better health, better fitness, better nutrition, better appearance, better sleep and better mindfulness.

In the better appearance category, consumers seek natural/clean products in skin care, cosmetics, multivitamins, subscription food services and sleep enhancers.

Consumers overwhelmingly indicate a preference for natural/clean products, particularly in Brazil and China. In the case of dietary supplements, consumers around the world said, by 41% to 21%, that if they had to choose between more natural supplements and more effective ones, they would choose the more natural option. Many indie beauty brands are striving to meet these needs with a variety of launches in the supplement and wellness marketplace.

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By Mojo Microdose

July 05, 2023