In the better appearance category, consumers seek natural/clean products in skin care, cosmetics, multivitamins, subscription food services and sleep enhancers.
Consumers overwhelmingly indicate a preference for natural/clean products, particularly in Brazil and China. In the case of dietary supplements, consumers around the world said, by 41% to 21%, that if they had to choose between more natural supplements and more effective ones, they would choose the more natural option. Many indie beauty brands are striving to meet these needs with a variety of launches in the supplement and wellness marketplace.
Read full article here
Consumers overwhelmingly indicate a preference for natural/clean products, particularly in Brazil and China. In the case of dietary supplements, consumers around the world said, by 41% to 21%, that if they had to choose between more natural supplements and more effective ones, they would choose the more natural option. Many indie beauty brands are striving to meet these needs with a variety of launches in the supplement and wellness marketplace.
Read full article here
By Mojo Microdose
July 05, 2023
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